MKT/498: Integrated Marketing Strategy Discussions

MKT/498 DISCUSSIONS   MKT/498 Wk 1 Discussion – Practice: Effective Brand Management Respond to the following in a minimum of 175 words: What is integrated marketing? What is the value of integrated marketing in today’s business environment? As part of this discussion, describe the role of branding in developing integrated marketing communications. How does branding …

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