MKT 574 Wk 2 Discussion – Consumer Decision Making

MKT 574 Wk 2 Discussion – Consumer Decision Making

MKT 574 Wk 2 Discussion – Consumer Decision Making

Respond to the following with a minimum of 250 words:

  • Consider a purchase you recently made (assume that the purchase was over $100). Describe your decision process:
  • How did you determine your need?
  • How did you search for information?
  • Did you evaluate alternatives?
  • Did you have criteria upon which you made your choice?
  • How did you assess your purchase?

Apply at least one course reading reference to your response.

Wear the hat of a marketer not as a consumer as you respond.

MKT 574 Wk 2 Discussion – Consumer Decision Making

MKT 574 Wk 2 Discussion – Consumer Decision Making

 

OR 

MKT 574 Wk 2 Discussion – Consumer Decision Making

MKT 574 Wk 2 Discussion – Consumer Decision Making

Respond to the following with a minimum of 250 words:

  • Consider a purchase you recently made (assume that the purchase was over $100). Describe your decision process:
  • How did you determine your need?
  • How did you search for information?
  • Did you evaluate alternatives?
  • Did you have criteria upon which you made your choice?
  • How did you assess your purchase?

Apply at least one course reading reference to your response.

Wear the hat of a marketer not as a consumer as you respond.

MKT 574 Wk 2 Discussion – Consumer Decision Making

MKT 574 Wk 2 Discussion – Consumer Decision Making

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