MKT 574 Wk 3 Discussion – Using Data in Marketing

MKT 574 Wk 3 Discussion – Using Data in Marketing

MKT 574 Wk 3 Discussion – Using Data in Marketing

The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.

Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following with a minimum of 250 words:

  • Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
  • How would you communicate about new features to customers?
  • How would you measure the success of the team?

Apply at least one course reading reference to your response.

MKT 574 Wk 3 Discussion – Using Data in Marketing

MKT 574 Wk 3 Discussion – Using Data in Marketing

 

OR 

MKT 574 Wk 3 Discussion – Using Data in Marketing

MKT 574 Wk 3 Discussion – Using Data in Marketing

The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.

Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following with a minimum of 250 words:

  • Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
  • How would you communicate about new features to customers?
  • How would you measure the success of the team?

Apply at least one course reading reference to your response.

MKT 574 Wk 3 Discussion – Using Data in Marketing

MKT 574 Wk 3 Discussion – Using Data in Marketing

Leave a Comment

Your email address will not be published. Required fields are marked *